Category: Marketing
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How Last Crumb Made Cookies a $140 Luxury Obsession
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A masterclass in scarcity, status, and storytelling in direct-to-consumer food 🧐 Estimated read time | 5 minutes Executive Summary Last Crumb is a direct-to-consumer luxury cookie brand based in Los Angeles, offering a dozen cookies for $140 and routinely selling out within minutes. Despite launching with no paid advertising, the…
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How Labubu Went From Weird Toy to $150K Must-Have: The Marketing Masterclass
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🧐 Estimated read time | 9 minutes Picture this: a plush, pointy-eared bunny-elf with a devilish grin, dangling from a Hermès Birkin, perhaps wearing a tiny Cartier bracelet or faux Louis Vuitton bucket hat. Is it adorable? Ugly? Completely unhinged? Depending on whom you ask, Labubu is all of these…